Branding

Sassafras Bakery is a local vendor and very friendly woman who sells pies and other baked goods at the Worthington Farmer's Market.

I saw her existing brand as something I could redefine in a more memorable way, in order to promote customer loyalty. What was once a hand drawn slice of pie is now a dual icon of: pie, to be literal, and a tree, to reference the name Sassafras (her secret ingredient).